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E D U C AT I O N A L S E S S I O N S Understanding the Impact of Cell Phones, Gen X and Gen Y on Annual Giving Forget what you knew about the annual fund last year or even last month. This session will look candidly at how 80 million Gen X and Generation Y/Millennial prospects are transforming the way we’re doing annual funds in our organizations. This session will focus on: how cell phone migration is changing how we collect data and contact our prospects; what is working—and not working—for young donor programs; how various nonprofits are working with data-mining and predictive modeling technologies to boost results; and how social networks are adding new paths for annual giving campaigns among Gen Y and Gen X audiences. A majority of the real-world examples will come from higher education, but we will also talk about how these trends are impacting nonprofits of every type. The presenters will discuss these challenges from a shared background in higher education, arts, human services, health and for-profits. Mark W. Rountree, RuffaloCODY LLC, Louisville, Ky. Ron Song, University of Chicago, Chicago, Ill. Mid-level 3-6 years, Senior level 7-9 years, Advanced level 10+ years identify five critical areas of activity that will allow a director of development to regain focus in order to create a sustainable and successful fund development program at a small nonprofit organization. The areas to be covered include: face-to-face visit, process of discovery, cultivation, solicitation and stewardship; the art of asking for a specific gift amount for undesignated use; implementing monthly e-giving programs; engaging leadership in the fundraising process; and tracking success and reporting for accountability. Peter de Keratry, CFRE, Petrus Development, Austin, Texas Entry level 0-2 years, Mid-level 3-6 years Tapping the World’s Largest Donor—Securing Line-item Appropriations from the U.S. Congress This session will explain how nonprofits can secure funding through the annual federal appropriations process. The session will describe the types of projects which are strong candidates for federal funding, will discuss the process for securing appropriations, and will discuss facts and myths about the line-item appropriations process. Mark D. McIntyre, Russ Reid, Washington, D.C. Senior level 7-9 years, Advanced level 10+ years, General Interest How to Incorporate Online Giving With Your Annual Fund…And Track It! Whether you are sending out a targeted direct mail appeal, email blast or simply driving traffic to your “Donate Now” button, you can’t afford to ignore the increasing number of people who donate online. Before sending out your appeals, though, code and track them properly so that when you do get your constituents to give online, you’ll know who they are—and which of your appeals got the best online response rates. Learn about successful online giving techniques that boosted other annual giving programs’ breadth and depth and how you can easily integrate a similar strategy into your existing program to address the webheads in your constituency. Valerie Lambert, Johns Hopkins University Center for Talented Youth, Baltimore, Md. General Interest Working with Boards Getting Board Members to WANT to Give Quantitative research has shown that giving by the board is the number one indicator of fundraising success. So, why don’t they just give already? Listen to the truth as Bradham reveals how to align board wants and leadership needs, and hear how one nonprofit used these truths to bring harmony to board dynamics—and bigger gifts to the table. The insight of more than 50 elite board members from around the world contributed to her research and the AlignMint model that evolved from their observations has helped nonprofits truly bring balance and a renewed passion to boards, staff and leadership alike. June Bradham, CFRE, Corporate DevelopMint, Charleston, S.C. Mid-level 3-6 years, Senior level 7-9 years, Advanced level 10+ years Five Key Steps to Creating Sustainability in the Small Nonprofit The development office at a small nonprofit can be filled with activity and still lack focus on the key elements of successful fundraising. This presentation will 4 7 T H A F P I N T E R N AT I O N A L C O N F E R E N C E O N F U N D R A I S I N G

AFP Conference

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