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E D U C AT I O N A L S E S S I O N S We will cover: the value of a strong strategic plan; maintaining (and growing) your comprehensive development program; the role of the board; development systems necessary to support the program/campaign; how to plan the work and work the plan: setting goals, accountability, evaluating progress; relationship management processes and metrics; staffing and support— organizational structure; budgeting; campaign readiness; and post-campaign applications. Peter Fissinger, CFRE, Campbell & Company, Chicago, Ill. Michael Poston, Guilford College, Greensboro, N.C. Mid-level 3-6 years, Senior level 7-9 years, Advanced level 10+ years This capacity building session is designed for individuals at all phases of their fundraising career. Joseph T.N. Suarez, CFRE, Booz|Allen|Hamilton, McLean, Va. Tobi Printz-Platnick, The Morris and Gwendolyn Cafritz Foundation, Washington, D.C. Barbara Harman, Harman Family Foundation, Needham, Mass. General Interest Integrating Corporate Campaigns and Individual Giving Wouldn’t it be great if you could increase your individual giving base, at a nominal cost, through your cause related marketing campaigns? This session will provide detailed explanations of how to leverage corporate partnerships to strengthen and build an individual giving program. Learn how to use technology to connect cause marketing campaigns to individual donors and extend employee giving programs to include customers and business partners. Given the acquisition costs of new donors, a few nonprofits have learned how to get creative with their cause-marketing and corporate campaigns to influence individual donor strategies. Reading is Fundamental and other nonprofits have had success connecting several corporate campaigns to an individual giving strategy including the “Fly With US. Read With Kids” campaign with US Airways, and the “Reading Is Presidential” campaign with Sallie Mae. The lessons learned and success factors for these and other initiatives and details of both the negotiations and implementations will be shared. Lynn M. Croneberger, CFRE, Reading Is Fundamental,Washington, D.C. Laura Goodman, Social Capital Partnerships, Arlington, Va. Mid-level 3-6 years, Senior level 7-9 years, General Interest Seven Reasons Campaigns Fail: And How to Avoid Them Development professionals often focus on the “howto” of fundraising techniques. Unfortunately, the most common causes of campaign failure are unrelated to these techniques. This session identifies what causes campaign failure, how to minimize these factors, and ways to recover from them. In addition to addressing “tools for campaign success” we will reveal the essential roles played by volunteers and how to establish and preserve positive relationships. This session will equip newcomers to fundraising with essential knowledge, plus provide experienced development personnel with a new perspective on campaign success factors. M. Kent Stroman, CFRE, Stroman & Associates, Bartlesville, Okla. Phil L. Lakin, MBA, CFRE, Tulsa Community Foundation, Tulsa, Okla. Entry level 0-2 years, Mid-level 3-6 years, Senior level 7-9 years Corporate Relations To Fund or Not to Fund: An Insightful Discussion with Corporate and Foundation Grant Makers Learn from decision makers in the field, Barbara Harman, executive director, Harman Family Foundation, Tobi Printz-Platnick, program officer, The Morris and Gwendolyn Cafritz Foundation and Joseph Suarez, director of Community Relations, Booz|Allen|Hamilton, how and when to make the ask, tips to understanding your audience, best practices for stewarding relationships, and what mistakes to avoid. Cultivating Corporate Alliances In this day and age we can’t afford to be mundane and usual when it comes to finding corporate dollars. Innovation is a must, as is applying the latest and greatest in measurement, language and presentation appeal when approaching corporations. Cause marketing and corporate alliance development are breakthrough strategies that continue to expand. They are quickly becoming must-have fundraising disciplines. You’ll learn how to approach corporate dollars from a completely new level, including how to build partnership opportunities G E T T H E L A T E S T I N F O R M A T I O N A N D R E G I S T E R O N L I N E A T H T T P : / / C O N F E R E N C E . A F P N E T. O R G
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