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E D U C AT I O N A L S E S S I O N S that are measurable and tangible for businesses. Plus, you’ll walk through an acquisition, optimization and retention strategy with the presenters and see firsthand how to develop the keys to success when starting or growing your corporate alliance efforts. Philips McCarty, Cause Innovation LLC, Memphis, Tenn. Entry level 0-2 years, Mid-level 3-6 years Donor Relations/Stewardship Stimulating Giving from the Asian American Community According to the 2000 U.S. census, Asian Americans make up 4.3 percent of the total U.S. population— that’s about 12 million people who identify themselves as at least part Asian. So, how can they play a significant role in fundraising? The U.S. Asian population has grown 63 percent since 1990, making it the fastest growing of all the major racial/ethnic groups, in terms of percentage growth. But in so many ways, the presence of Asian Americans is much more prominent than even these numbers suggest. The median household income for Asian Americans is higher than the national average. In the upper incomes, Asians surpass all other groups—the majority as well as minorities—in the percentage of households earning $50,000-plus, $75,000-plus and $100,000-plus, according to the March 2004 Media Audit survey. The Asian American community is made up of many distinct cultural subgroups and each has its own views on traditions, separatism and assimilation. Recent surveys are identifying trends and catalysts for Asian American giving and providing a framework on ways to engage this historically overlooked and untouched donor pool. Nayna Agrawal, The Asia Foundation, San Francisco, Calif. Entry level 0-2 years, Mid-level 3-6 years, General Interest Getting More from Corporate Donors: How to Maximize Corporate Sponsorship and Foundation Dollars Together to Develop More Robust Partnerships In today’s current environment, fundraisers are faced with many difficulties trying to generate revenue from corporations. Learn how nonprofits can maximize revenue from multiple corporate budgets while proving value to corporate partners. Find out how to secure larger, long-term deals by jointly pitching sponsorship and philanthropy. Gain sure-fire techniques on how to manage increasingly complex partnerships between nonprofit organizations and their donors and sponsors. Walk away with strategies on how to harness organizational assets and sponsor’s assets in new ways for mutual value creation. The session will specifically address the following topics: Nonprofit spending trends: corporate donations and sponsorship; Highlights from the latest research on corporate/nonprofit ties; The latest trends: findings from IEG Sponsorship Report’s annual Strategic Philanthropy study; and The keys to creating and maintaining successful corporate partnerships including real-world case studies. Stacey Goldberg, IEG LLC, Chicago, Ill. General Interest How You Can Create Experiences That Foster True Loyalty Research has shown that superior experiences ensure loyalty longer, faster and better than any product or service. Creating a great customer experience isn’t just for big business. When you develop donor relationships through great experiences with your organization, you turn them into your most loyal fans. They want to give again and again, and they want their friends and family to give, too. During this interactive session, we will look at lessons to learn from several for-profit companies. More importantly, we will show you how you can create an experience that will keep your new donors from becoming one-hit wonders, and your repeat donors from fading to black. Bridget Brandt, Sage North America-Nonprofit Solutions, Austin, Texas Entry level 0-2 years, Mid-level 3-6 years, Senior level 7-9 years Reaching Your Goals: An Inspiring and Energetic Look at State-of-the-Art Alliances and Corporate Fundraising Participants will gain an inspiring and energetic insight into the possibilities of working together with the forprofit community. This session is focused on showing nonprofits how corporations can contribute to reach their organizational goals, help solve their financial needs and strengthen their brand. Participants will also walk away with knowledge on how to become an attractive partner and how to recruit and retain corporate alliances. Marc van den Tweel, Ronald McDonald House Charities (The Netherlands), Leusden, Netherlands Advanced level 10+ years 4 7 T H A F P I N T E R N AT I O N A L C O N F E R E N C E O N F U N D R A I S I N G

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