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E D U C AT I O N A L S E S S I O N S Steve Ryan, Mental Health Association of Essex County, Montclair, N.J. Lucinda Mercer, CFRE, Summit Area YMCA, Summit, N.J. Entry level 0-2 years, Mid-level 3-6 years, General Interest analyzed from around the world, the 10 point plan to get you through tough economic times features practical tips that can “crisis proof” your fundraising program. Jonathon Grapsas, Pareto Fundraising, Toronto, ON Senior level 7-9 years, Advanced level 10+ years I’m Leaving How To Hold Onto Good Fundraisers And Raise Much More Money This session unveils the results of a North American research study exploring why professional fundraisers remain loyal or leave their positions prematurely. While employers indicate that fundraisers reach their peak performance at about thirteen to fifteen months on the job, average job tenure is less than twenty months in some areas of the profession, exacerbating an already severe supply-and-demand inequity. Conducted as a series of interlinked surveys with development executives, fundraising program managers, non management personnel, sole practitioners and consultants, the research explores these critical questions: Can high rate of turnover in some areas of the fundraising industry be mitigated?; If so, then how?; If not, can the industry adapt in order to reach increasingly ambitious fundraising goals? A branch of the research also explores the subject from the perspective of nonprofit CEOs and leadership volunteers on boards of directors, who have a different, but equally compelling perspective on the topic. The career experience and views of approximately 2,000 fundraisers, executives and volunteers will be represented in this research study. As is typical of the author’s style, the recommendations are supported by statistical evidence, while framed within the real-world picture of fundraising today. Penelope Burk, Cygnus Applied Research Inc., Chicago, Ill. General Interest Management Earned Revenue: A Worthy Fundraising Channel for Nonprofits Traditional fundraising channels—direct mail, telemarketing, one-to-one major gifts fundraising and so on— may not be filling your nonprofit’s piggy bank as well as they did previously. The fluctuating economy affects individual donors and corporate giving in a big way, and your organization might consider other avenues for bringing in necessary funds. Now, a new generation of social entrepreneurs is succeeding with a variety of earned income strategies leveraging the Internet for social good. Join Network for Good, Change.org, VolunteerMatch, TechSoup and Guidestar panelists as they discuss examples of earned income strategies employed within their organizations. See how these organizations are identifying earned income strategies, measuring performance and striking the balance between mission and money. Bill Strathmann, Network for Good, Bethesda, Md. Mid-level 3-6 years, Senior level 7-9 years, Advanced level 10+ years It’s A Two-Way Street: How Consultants & Clients Work Together To Achieve Success Have you wondered what a fundraising consultant could do for your organization? Do you want to learn how to get the most out of your consultant? In this session you will learn from both Giving Institute consultants and representatives from the nonprofit community on how to best engage and work with a fundraising consulting firm. Through a panel of your AFP peers, you will hear what it takes to make a winning consultant relationship work and to how to keep the relationship on the right track. Nancy Raybin, Raybin Associates, Inc., New York, N.Y. Michelle Cramer, CFRE, Cramer & Associates, Inc., Dublin, Ohio Donald M. Fellows, Marts & Lundy, Lyndhurst, N.J. General Interest Securing Future Growth: A 10 Point Plan To Get You Through Tough Economic Times There is much speculation about the impact that the global financial crisis is having on fundraising. However, the most dangerous thing about times of economic uncertainty is simply the decisions that we make. Whether donations (responses and/or average gifts) go up, down or stay the same, the tactical decisions that you make will have more impact than a financial crisis itself. This comprehensive interactive session will challenge your current thinking. It may help inform your strategic planning process or assist you (or your board) in reevaluating your current fundraising strategy. With data G E T T H E L A T E S T I N F O R M A T I O N A N D R E G I S T E R O N L I N E A T H T T P : / / C O N F E R E N C E . A F P N E T. O R G

AFP Conference

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