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E D U C AT I O N A L S E S S I O N S Marketing & Communications The Intersection of Art and Ethnicity: Attracting the Next Generation of Visitors for a Sustainable Future Join a panel discussion with representatives from a museum, a foundation and a researcher as they discuss how an innovative approach to arts and ethnicity built their strategy for sustaining an institution’s viability in the face of a changing audience. This session details the results of a new three-year study on how a culturally-based institution adapted its programming and marketing using concrete findings about its audience’s self-identity. Dirk Rinker, Campbell Rinker, Valencia, Calif. Melissa Dibble, EmcArts, New York, N.Y. Richard Evans, EmcArts, New York, N.Y. Mid-level 3-6 years, Senior level 7-9 years Then, advance to the 202 level: learn about social media; understand what Web 2.0 is really about; and make the most of social networking sites in ways that really pay off. Katya Andresen, Network for Good, Bethesda, Md. Advanced level 10+ years, General Interest Passionate Philanthropy: A Fundraiser’s 10 Best Practices For as long as we’ve been on this earth, human beings have sought to belong. To connect. To have community. To help and be helped. These are the building blocks of true meaning in human life. Philanthropy, as the Greek roots of the word suggest, is one of the ultimate forms of the expression of our humanity. We engage in philanthropy—as donors, as volunteers and as professional fundraisers—in order to satisfy our primordial desire to be the best human beings we possibly can be. This session will focus on 10 practical ways to build passion into the work of the fundraising professional. Fraser Green, CFRE, FLA Group, Ottawa, ON General Interest Supersize My Online Savvy: Surefire Steps to Online Fundraising and Social Networking Success Online donations are on the rise. Social networks are growing by the nanosecond. The corporate sector is soaring to new heights with social media and e-commerce solutions. But what about us nonprofits? Where’s our piece of the pie? How can we harness the web effectively and efficiently to support our mission? Join Katya Andresen, author, blogger and Network for Good COO, as she demystifies how to build a successful, interactive online experience for supporters and potential donors alike. Learn best practices for mastering the basics—why your nonprofit needs to be online, how to frame online fundraising on your website and how to tackle email marketing. Professional Development Best Practices in a Small Consulting Firm This session will look at the structure of a small consulting firm, contract and fee options, and the start-up issues in the first 1-3 years facing sole proprietors and firms with fewer than three consultants. Presented in workshop format, the session will include presentations from 2-3 small firm consultants and break-out groups and round table presentations on specific topics relevant to new and small consulting firms. Breakout concepts include: nuts and bolts of contracts, fees and metrics for success; resource issues, in particular, human resources; time tracking and accountability for consultants; the anatomy of a client consulting session; online training and webinars; client conferences for marketing and added value; training clients in faceto-face solicitation; expansion: when, why and how; and when to say “no” to a prospective client. Peter de Keratry, CFRE, Petrus Development, Austin, Texas Vivian A. Smith, CFRE, Liberty Quest Enterprises Inc., Maple Ridge, BC Advanced level 10+ years 4 7 T H A F P I N T E R N AT I O N A L C O N F E R E N C E O N F U N D R A I S I N G
AFP Conference
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