HSMAI Marketing Review August 2009 - 2

MARKETING REVEIW >> AUGUST 2009 COLUMNS 8 8 Success Stories Paying for Vacations with Stocks; A 2008 Leap Year Package; WonderFall for Parents of Preschoolers; Day-Tripping at the Hotel Del Coronado; Showcasing the Presidential Suite at the Waldorf-Astoria; CVBs Partnering to Win Mid-Sized Meeting Business. HARVEY CHIPKIN 12 14 20 The Way I See It There’s Cash Under Your Mattress. JODY MERL ARTICLES HSMAI’s Lifetime Achievement Award Honorees: Leaders who Meet Challenges with Courage, Creativity, and Great Concepts Jonathan Tisch and Florence Quinn have followed different career paths, but what they have in common is that each has made significant contributions to the hospitality industry. Here’s how these inspirational leaders reached the top of their professions. TARYN SCHNEIDER 20 24 Contributing to Online Charity Auctions Can Help You Achieve Performance-Based Marketing Benefits Donating to an organization’s charity auction is a generous gesture, but it also can be a good business decision if the auction is held online, and you receive data about the affluent consumers who bid on your donation. JONATHAN CARSON 24 Working with Planners to Find Mutually Acceptable Solutions to Today’s Contractual Problems Here’s what to do that will be both fair to your clients and lessen the negative impact on your bottom line, if planners, who have contracted with your property for meetings that have been hit by a rash of cancellations, ask your help in limiting their organizations’ liability. RUTH HILL 30 30 Are Your Business Relationships Strong Enough to Survive Hard Times? If your sales team develops personal relationships with decision-makers within your customers’ organizations, and also establishes “corporate business alignments” with highly valuable clients, then your chances of “maintaining current market share” are very good. ED EMDE 32 32 No Matter What the State of the Economy, Today’s Travelers Demand a Good Night’s Sleep Today very comfortable beds are a ‘must’ for all hotels, whether they are budget or luxury properties. However, many are taking other measures to appeal to the sleep-starved travelers they serve. CATHLEEN McCARTHY
HSMAI Marketing Review August 2009

Table of Contents for the Digital Edition of HSMAI Marketing Review August 2009
