HSMAI Marketing Review August 2009 - 4

›› CONTRIBUTORS JODY MERL is founder and president of Innovative Travel Marketing (ITM), based in Parsippany, New Jersey. Since 1992, it has remained the only company that specializes in hotel and travel advertising using barter to expand buying power. ITM clients include some of the finest hotels, resorts, and airlines worldwide, and is the preferred barter service provider for The Leading Hotels of the World. Jody has been awarded the HSMAI Adrian Award for Community Service in recognition for creating the ITM Hospitality Fund, which donates New York City hotel accommodations to financially needy patients and their families, who travel to Manhattan for urgent medical care. She also was honored as the first Professional of the Year by HSMAI’s Big Apple Chapter. She can be reached at jody@innovativetravelmarketing.com. The Way I See It: There’s Cash Under Your Mattress, page 12. TARYN SCHNEIDER, president of Taryn JONATHAN CARSON is the CEO of Schneider Communications, has more than 25 years of hospitality, travel, and tourism experience as a writer, editor, and marketing communications specialist. For the past 15 years, she has worked on behalf of a select group of clients requiring highly specialized communications services, promotions, writing, publishing, and special events. She began her career as a writer and editor for Travel Agent magazine, and spent the next decade working in a diverse range of travel publishing, television producing, and journalistic endeavors. Her articles have appeared in both travel consumer and trade publications. Her email address is taryn@tarynschneider. com. Jonathan Tisch and Florence Quinn, HSMAI’s Lifetime Achievement Award Honorees: Leaders Who Meet Challenges with Courage, Creativity, and Great Concepts. page 14. 4 cMarket/BiddingForGood.com, the leading online auction platform for nonprofits. The company brings together nonprofits, items, and bidders in a unique marketplace that benefits each participant, thus increasing the size and impact of the exchange. A nationally recognized entrepreneur with a passion for social entrepreneurship, he is a serial entrepreneur who, other than brief stints at Boeing and McKinsey & Company, has always worked in new ventures. Carson has started and profitably sold three companies, the most recent being FamilyEducation Network (Fen.com) which used a unique public/private partnership model o become the largest education portal on the Internet. In total, he has returned in excess of $175 million to investors and has never lost investor money. He is currently on the board of Taunton Press and Net-Impact, a national organization of college and MBA chapters promoting social entrepreneurship. In 2008, Carson was inducted into the Babson College Entrepreneur Hall of Fame. For more information, call 617-621-1000 and hit 0. Contributing to Online Charity Auctions Can Help You Achieve Performance-Based Marketing Benefits, page 20. Freelance journalist RUTH A. HILL writes about business and travel topics. She is a member of the Society of American Travel Writers and has been published in several national newspapers and hospitality trade publications, including the HSMAI Marketing Review. Prior to her freelance career, she was corporate editor, a media relations specialist, and a speech writer. Her email address is mail@ruthahill.com. Working with Planners to Find Mutually Acceptable Solutions to Today’s Contractual Problems, page 24. As President, ED EMDE has overall responsibility for business strategy and operations for Wilson Learning in the Americas. Prior to the current role, Ed served 18 months as the Americas executive vice president responsible for sales, marketing, and the learning services operations. Emde has 25 years of experience working directly with senior level executives in linking human resources development, organizational development, training and education initiatives to strategic imperatives and business outcomes. He has held executive and leadership positions with a number of the leading training and organizational development companies in the industry including five years as the president and CEO of Blessing White. He also spent seven years with Wilson Learning Corporation earlier in his career managing business development and implementation services for key client relationships in the Midwest. Emde holds a B.A. in Education and Psychology from Concordia University. His articles have been published in numerous business publications. For more information, contact Wilson Learning at 1-800-328-7937 or visit www.wilsonlearning.com. Are Your Business Relationships Strong Enough to Survive Hard Times?, page 30. CATHLEEN McCARTHY is a free- lance writer and editor based in Philadelphia, specializing in travel and tourism. Her work has appeared in industry publications and in-flight magazines, as well as in Arizona Highways, Conde Nast Bride, Elle Décor, and in the book, “Escape Plans: Quick Getaways Within Easy Reach of Washington.” She can be reached at catmacnews@aol.com. No Matter What the State of the Economy, Today’s Travelers Demand a Good Night’s Sleep, page 32. HSMAI MARKETING REVIEW • AUGUST 2009

HSMAI Marketing Review August 2009

Table of Contents for the Digital Edition of HSMAI Marketing Review August 2009