Contents 6 features New Ways to Thrive Providers respond to changing environments by rethinking their business models and expanding services. BY MICHELE HAYUNGA 14 Senior Connections Christopher Frackiewicz Sustainable Partnerships Broaden Missions and Goals Creating a partnership means more than signing a contract. It is a process of aligning goals and missions to build a sustainable relationship. BY MARK CRAWFORD 6 22 Helping Consumers Navigate Aging-Services Options Providers can become trusted “go-to” sources, walking seniors and their families through the maze of services for the aging. BY ARLENE KARIDIS 26 Housing + Services = Independence Providers are increasing the scope and variety of services to senior housing residents—a model that is a growing priority for the field. BY DIANNE MOLVIG 22 Past Issues: November/December 2009 issue January/February 2010 issue 32 Financial Grief and Senior Consumers For retirement communities seeking new residents, patience and understanding are virtues. BY MICHAEL STARKE 34 Tougher Times, Sharper Thinking Perspectives from business leaders on how providers are learning to thrive in a new environment. BY GENE MITCHELL 2 futureAge | March/April 2010